SEA-BIRD SCIENTIFIC - GROWTH MARKETING MANAGER
Company: Veralto
Location: Fort Smith
Posted on: October 9, 2024
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Job Description:
Note: This position is posted in multiple locations for
marketing purposes, but only one opening is available.Are
you---Interested in working for an international and diverse
company?Interested in working for a company that is dedicated to
sustainability?Looking for a friendly and supporting team?If so,
read on!Protecting water, the most valuable resource, and driving
sustainability is very close to our hearts. You will be part of a
flexible, family friendly organization that cares about its people
just as it cares about the environment.Learn more about us!
https://www.veralto.com/company/sea-bird-scientific/We
offer:Benefits starting day 1, including medical/dental/vision,
401k with company matchingAnnual Performance-Based BonusesCareer
coaching and development opportunitiesWith PPTO, you will have the
flexibility to take time off when you need it and without needing
to track it. Working with your manager, you can decide when and why
to take time off. We trust that you will take the time you need,
while also managing the needs of customers, colleagues, and the
organization.The Growth Marketing Manager (GMM) leads the demand
generation strategy and execution. This is a high-impact position
in the marketing organization, focused primarily on digital
channels, including, paid advertising (PPC), organic search (SEO),
CRM and email marketing, and the systems that drive results.
Balancing both strategic and tactical thinking, the GMM will lead a
team accelerating growth at Sea-Bird Scientific and powering
science-based decisions for a better ocean.The GMM will report to
the Director of Marketing & Product Management, based in the
Seattle, WA area.This position will be remote, and travel could be
required, up to 25% of the time.In this role, a typical day will
look like:Team Leadership: Manage a team of digital marketers by
supporting them in their growth and development and role
executionDigital Strategy: Develop and optimize a data-driven,
multi-channel performance marketing strategy that achieves customer
growth and financial objectives.Demand Generation: Drive qualified
lead generation and partner with Sales to optimize the leads
process and move opportunities through the funnel.Marketing
Automation Strategy: Refine understanding of customer journey and
leverage marketing automation tools to attract new customers and
move existing customers through the sales cycle.SEO & Paid Search:
Own search strategy, budget and execution to drive awareness and
growth.Market Visibility: Understand and improve our digital
marketing reach to maximize our access to our core market and
access new and attractive adjacencies.Data & Analytics: Review,
analyze, and communicate data-driven program performance,
identifying trends and opportunities while developing best
practices to increase efficiency and effectiveness of campaign
results. Track and manage resource investments, with a focus on
optimizing return on investment.Systems & Technology: Evaluate,
select, test and implement MarTech/AdTech solutions and data
strategies to accelerate Sea-Bird's performance marketing
objectives and operations.Additional focus areas for individuals
could include: Marketing innovation projects, team mentorship,
cross-functional collaboration, customer insight generation, and
definition of team targets and objectives.The essential
requirements of the job include:Bachelor's degree required; MBA or
other advanced degree preferredExperience leading a team of digital
marketers in a technical industryAbility to travel 25% of the time,
domestic and international travel is requiredIt would be great if
you also possess:Top-tier communication, presentation, and
collaboration skillsCompleted or in-progress Marketo Certification
a plusA passion for the ocean and climate science goes a long
way
Keywords: Veralto, Fayetteville , SEA-BIRD SCIENTIFIC - GROWTH MARKETING MANAGER, Executive , Fort Smith, Arkansas
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