Digital Strategy Director
Company: The Momentary
Location: Bentonville
Posted on: October 19, 2024
Job Description:
The mission of Crystal Bridges Museum of American Art is to
welcome all to celebrate the American spirit in a setting that
unites the power of art with the beauty of nature. Founded by
philanthropist and arts patron Alice Walton, Crystal Bridges is a
public non-profit charitable organization.Job Description:Position
Type: Full-TimeFLSA Classification: ExemptDivision: Brand Strategy
and CommunicationsDepartment: Digital MediaReports to: Chief
Marketing Communications, and Digital OfficerCompensation Range:
$89,400 - $125,000Position Summary:The Digital Media Director
oversees the long-term planning and strategy of digital
communications tools, including websites, applications, signage,
interactive products, and more for Crystal Bridges and the
Momentary. At the direction of the Chief Marketing, Communications,
and Digital Officer, this role works collaboratively to set
strategy, build roadmaps, and implement solutions to advance the
institution's overall digital strategy.The position oversees a
broad digital and multimedia team structure within the Brand
Strategy and Communications Division to develop innovative
approaches to activate digital touchpoints, prioritizing customer
and user experience. The role also works extensively with other
internal and external partners and stakeholders to execute a
variety of needs through the institution's digital media
properties.Digital Strategy and Leadership
- Oversee the development of the institution's digital multimedia
strategy focusing on current systems as well as emerging digital
trends, tools, and technologies for websites, applications, and
other digital media platforms.
- Work closely with division leadership and teams to develop
audience and user-centric strategic plans to achieve institutional
goals through digital media integration.
- Oversee brand consistency across all digital platforms,
ensuring all content maintains a consistent visual and narrative
voice and tone.
- Keep up to date with industry best practices, tools, and
applicable compliance standards; serve as internal champion of
digital engagement from the top down.Management and
Collaboration
- Guide the day-to-day work of the digital media team, ensuring
that priorities, timelines, and resources are set and managed
effectively.
- Build processes and establishes governance standards in the
digital media space.
- Collaborate with content creators (writers, editors, designers,
and multimedia producers) to present and deliver high-quality,
accessible content.
- Partner with IT resources and other institutional stakeholders
on a regular basis to collaborate on projects and initiatives that
integrate media and technology.
- Design and provide in-house training on systems used by the
institution as needed and/or assigned.
- Lead the management of relationships with vendors and
agencies.
- Manage budgets, including expenses for new projects, as well as
maintenance costs for existing and ongoing services and
projects.Analytics and Reporting
- Contribute to the evaluation of digital media efforts:
reporting, determining ROI and key measurements of success,
assessing of digital delivery and recommending strategies for
continuous improvement.Qualifications and Skills:
- Bachelor's degree in related field.
- Seven to ten years of experience in a similar role, with at
least two years in a supervisory or team management capacity.
- Experience in managing and leading a digital team.
- Proven leadership of successful digital transformation
projects.
- In-depth understanding of the technical product development
processes (prototyping, design, development, and deployment).
- Experience with content management systems such as
WordPress.
- Well versed in SEO and Accessibility best practices.
- A keen eye for design and UX/UI expertise.
- Excellent Project Manager. Demonstrated ability to lead
projects from concept to completion and apply best practices in
user interface and interactive design, including image optimization
and site mapping.
- Experience with Google Analytics or another web analytics
platform.
- Knowledge of layouts, graphic fundamentals, typography, and
limitations of the web.
- Strong technical skills, including knowledge of Microsoft,
Adobe, and social media.
- Ability to make evaluative judgments.
- Ability to communicate effectively, both orally and in
writing.
- Ability to train and guide others.
- Demonstrated ability to work as part of a team as well as
independently.
- Able to demonstrate attention to detail and conduct themselves
in a professional manner at all times.
- An innovative mindset, constantly looking forward.
- Genuine interest in art and culture.Physical Demands and Work
Environment:The physical demands and work environment
characteristics described here are representative of those that
must be met by an employee to successfully perform the essential
functions of this position. Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential
functions.
- Physical demands: In the work environments described below,
position requires utilizing a computer and telephone for prolonged
periods of time, interpersonal and written conversation with
others, transporting (up to 10 lbs).
- Work Environment: Work will be performed in an office
environment and in museum spaces. The noise level in the work
environment is usually low to moderate. Reasonable accommodations
may be reviewed and evaluated in the case of exhibitions exceeding
noise levels. Some overnight travel may be necessary.All offers of
employment are contingent on your successful completion (where
permitted by state law) of a confidentiality agreement and
background check. In addition, you will need to provide proper
identification verifying your eligibility to work in the United
States on your first day of work.Crystal Bridges is an equal
opportunity employer committed to building and maintaining a
culturally diverse workplace that is free of discrimination and
harassment of any kind. We encourage women, minorities, individuals
with disabilities, and veterans to apply. All qualified applicants
will receive consideration for employment without regard to race,
religion, color, national origin, sex, sexual orientation, gender
identity, age, veteran status, or any other status protected by the
laws or regulations in the locations where we operate.
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Keywords: The Momentary, Fayetteville , Digital Strategy Director, Executive , Bentonville, Arkansas
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